Brand
Sidian brand guidelines.
Use these guidelines when writing about, linking to, or presenting Sidian Workforce.
Name and spelling
Use Sidian Workforce for the product. Use Sidian when referring to the company or the brand. Do not use “Sidian AI” or “SidianFlow” as the product name.
Color
Background #FAFAF7
Graphite #18181B
Accent #D85A2A
Typography
Headlines: Outfit. Body: Inter. Code and data: JetBrains Mono.
Voice
- Clear, concrete, and operational. No hype, no “AI magic.”
- Talk about what Sidian does, not what it is.
- Be honest about limits. Say “Sidian drafts; a human signs.”
Assets
The Sidian wordmark and icon are available in /assets/logo.svg and
/assets/favicon.svg. For press or partner inquiries, contact
brand@sidian.ai.